By Bruce Warren, Program Director for WXPN

Things have always gone better with Coke, although admittedly I was never much of a Pepsi drinker. “Things go better with Coke” was one of the many genius Coca-Cola marketing campaigns over the years. Working with their advertising agency McCann-Erickson, the jingle that was “Things go better with Coca-Cola” was recorded by dozens of pop stars at the time in a successful attempt to penetrate the “youth market.” Of course, none of those little jingles would become anywhere near as popular as Coke’s next campaign that began in 1969 when they switched to the “It’s The Real Thing” campaign and the release of “I’d Like To Teach The World To Sing” by the New Seekers. But still the jingles were pretty cool, although hearing some of them now you’ve got to admit they’re a bit hokey. And now, for your listening pleasure…

Things go better with Coca-Cola - Otis Redding Otis Redding

Things go better with Coca-cola - Bee Gees Bee Gees

Things go better with Coca-cola - Tom Jones Tom Jones

Things go better with Coca-cola - Petula Clark Petula Clark

Things go better with Coca-cola - The Box Tops The Box Tops

Things go better with Coca-cola - Roy Orbison Roy Orbison

Things go better with Coca-cola - Nancy Sinatra Nancy Sinatra

Things go better with Coca-cola - Neil Diamond Neil Diamond

And while we’re on the subject of Coke, here’s some classic Coke commercials.

Kiss - French TV commercial for Coke

1980 Mean Joe Green Super Bowl ad for Coke (”Have a Coke and a smile”)

The classic “Things Go Better With Coke”

Related links:
The story behind the writing of “I’d Like To Teach The World To Sing”

Watch and/or listen to more classic jingles as well as pop songs used in commercials. This entry is a repost from Bruce Warren’s personal blog, Some Velvet Blog.